World of Rolex
For almost a century, Rolex has developed partnerships with a diverse, extraordinary collection of talent from myriad disciplines.
The brand is associated with exploration, elite sports and the arts, as well as a variety of events and organizations.
Sport and excellence
Rolex has forged privileged ties with prestigious sporting events and champions who embody the pursuit of excellence, precision, and performance that defines the brand.
Tennis partnerships
Rolex has been the Official Timekeeper of Wimbledon since 1978 and supports tennis at the highest level through partnerships with all four Grand Slam tournaments and the most prestigious players in the sport.
Golf and precision
From The Open Championship to the PGA Championship, Rolex is deeply committed to golf at the highest level, supporting tournaments and players who exemplify precision, dedication, and excellence.
Motor sport heritage
Rolex has deep roots in motor sport, from endurance racing at the 24 Hours of Le Mans to the precision and speed of Formula 1. The brand celebrates the pursuit of perfection and the relentless drive for victory.
Exploration and discovery
Since Sir Edmund Hillary and Tenzing Norgay's historic ascent of Mount Everest in 1953, Rolex has been the trusted companion of explorers pushing the boundaries of human achievement in the most extreme environments on Earth.
Arts and culture
Through the Rolex Arts Initiative, the brand supports emerging artists across disciplines, fostering creativity and cultural exchange. Rolex also partners with prestigious institutions to preserve and celebrate human achievement in the arts.
Environmental commitment
Rolex is committed to making a positive impact on the planet through the Perpetual Planet initiative, supporting groundbreaking environmental projects and conservation efforts around the world.
A legacy of excellence
For more than a century, Rolex has been associated with moments of triumph, discovery, and human achievement. The World of Rolex celebrates this rich heritage while continuing to support those who dare to push boundaries and redefine what's possible.
